In Jan 2027, it will be standard practise for non-AI-building tech companies to finetune and train their own models
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As opposed to buying them and just adding prompts

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Wouldn't this be at least partially dependent on their market cap? I can imagine a scenario where, for example, most fintech companies are happy to spend x% of their revenue / turnover a year on AI model build and tuning but startups might not have the capital